No matter how successful and famous, any architectural firm needs to continually advertise its services to remain in evidence in the market.
As the current market for architectural services is saturated with offers, advertising aims to attract a potential customer’s attention. Therefore, companies benefit significantly from shaping and maintaining a solid brand identity.
This helps to attract and retain customers who share the same values and are ready to recommend the architecture firm if there is an opportunity.
Now, visual materials are, of course, the essential part of communication in advertising in architecture. Some projects take many months or even years to complete; therefore, an architect’s best friend, in this case, is 3D visualization.
It allows you to show the work without waiting until construction or renovation is completed to take pictures. It also offers impressive quality – when made by a professional 3D viewing studio, the images are incredibly photo-realistic.
It also leaves room for brand-oriented customization. So, now let’s learn how to improve the architecture advertising strategy with CGI!
1. Create an impressive portfolio for your website
A website is the face of a company. This is how most potential customers become familiar with this in the first place. Essentially, this is where advertising in architecture happens organically.
Therefore, a polished portfolio of the best works is necessary. And 3D visualization is the best way to present them. It allows you to highlight all the essential details of a project, showing it from any angle imaginable.
It is also possible to change the main object’s environment to obtain a better view, choose the season and the weather to set the mood of the images, and render them with daytime, sunset, or night lighting.
For example, a modern office building or a vast city bridge will look impressive with the night lighting, while houses and residential complexes will look cozy and safe in the warm sunlight. And, of course, several variations can be shown at the same time.
Finally, 3D visualization allows you to add subtle visual effects and adjust the tone of images so that they are consistent across the portfolio. As a result, an architecture firm can select a unique style for its portfolio using the advantages of CGI.
Then, adding descriptions to tell each project’s story helps to interest the prospects of an architecture firm’s work. And to keep them engaged, it’s useful to add animations and 360 ° views, which can also be quickly done by CGI experts.
2. Use social media to expand your reach
Some of the more experienced architecture firms may ignore the possibilities that social media offers. However, it has long become a norm to create professional business profiles to reach wider audiences as part of modern architecture’s advertising strategies.
Facebook, LinkedIn, and Instagram are generally the best choices. Architects love more technological platforms: Houzz, Archilovers, Ronenbekerman, Behance, Pinterest, etc. Here, 3D visualization allows you to produce promotional images that stand out from competitors with this unique style. This really helps the case because the average online attention span is just eight seconds.
This is the chance to share a little more with potential customers, inspiring them to tell some stories. On social media platforms, and architecture firm can publish 3D renderings of its projects, showing different angles and detailed details.
He can tell about the design and construction process to entertain the public and show his experience in specific areas, establishing trust and raising brand awareness. For example, today, smart building technologies and sustainability have a passionate following, which is the deciding factor for many potential customers.
3. Improve your online advertising results
It is probably safe to say that most architecture firms run online marketing campaigns regularly. But the results are not always satisfactory. With advertising in architecture, visual materials are more important.
First of all, they must only present the work of the company itself. Generic stock photos can instantly kill any campaign, as well as images overloaded with text. In that case, high-quality 3D renderings help to capture the attention of the target audience immediately.
They can create fixed and animated banners for pay-per-click ads on websites and commercials for video platforms like YouTube and Vimeo.
Also, leads generated with online ads must be reminded regularly about the services that the architecture firm offers. Naturally, no one chooses this at first sight.
And although the prospects are deliberate, they often forget, lose interest, and change their minds. Certainly, redirection does its job to some extent, but a more personalized approach can have much better results.
Therefore, a monthly newsletter is a good option here. Using photo-realistic architectural visualization, you can easily compile breathtaking emails that will make viewers revisit your site. And that increases the chances that they will finally commission a project with this company.
4. Stand out in professional media
Here’s another way to advertise architecture – building a reputation. To partner with professional media, an architecture firm must have a portfolio that is not only visually impressive but also ready to be used in digital and print formats.
This is where the 3D view saves the day again. The renderings will be equally excellent in a print architecture magazine, in a professional blog article, or a video interview.
When working with major selling points, such as Architectural Digest, Arch20, and Dezeen, you also need to be ready to make adjustments. And CGI is the best for that.
For example, if the images’ resolution is not high enough for the publication of a magazine or if additional animation is required for a video on an online architecture platform, these extra materials can be made quickly by the same CGI studio that created the originals.
Because when there is a ready-made 3D model of an object, it can repeatedly render 2D visuals.
It can be extremely useful when an architecture firm is participating in a specialized event, such as an architectural award, where large printed banners, catalogs, and other products are essential.
All of these activities provide companies and individual architects with an instant increase in visibility and recognition in the professional field and among potential clients.
And with 3D visuals, they’re always prepared for the next standout opportunity.
5. Invest in the first impressions of your prospect
This is where advertising in architecture is closest to potential customers. Before choosing an architecture firm, they often visit several to see their presentations and hear what they can offer.
Usually, there is a brief standard presentation about the company, followed by a previous work sample, similar to what the prospects have in mind.
Here, 3D visuals are not just for aesthetic purposes. Because they are highly precise and detailed, they allow a better understanding of the intricacies and specificities of different types of architectural projects.
A well-organized digital catalog will also make it easy to quickly find and display relevant projects for potential customers, improving the customer experience.
And, if that’s still not enough, CGI has more space for architecture advertising up close. To dazzle their prospects, the architecture firm can provide an AR or VR experience for them.
These visuals, especially VR, take a little longer to produce, but the result is valid. They turn the whole experience into an interactive exploration, a game if you prefer.
This not only entertains potential customers, but it also reduces the level of stress they feel in making such a big decision. This is the kind of attitude that can dramatically improve future partnerships, all thanks to 3D visualization.
Well, these were the five advertising tips in architecture with 3D visualization. Some of these activities may be familiar to architecture firms; others may not. But the primary purpose of this article is to inform how CGI can help.
It helps simplify internal processes, improve the customer experience, and create the brand’s recognizable aesthetic. Also, it allows creating beautiful visual resources for advertising in architecture to reach the target audience better, find customers, and form long-term and mutually beneficial partnerships.
Are you ready to try 3D visualization services to make your projects shine?
3D visualization studio and its way of helping architects
A 3D visualization studio can help architects succeed in the stage of presenting a project to an investor.
This is a critical time for any specialist in architecture. They need something extraordinary to make sure the stakeholder decision is favorable.
But it isn’t easy to achieve it with traditional presentation materials. As accurate and detailed as drawings and sketches are, they can be of little use if investors do not have an architectural background.
In that case, they probably will not understand the concept of design with the help of these materials. In this way, interested parties may end up rejecting an exemplary project.
Which will be a disappointment and a loss of business for an architect. Is there any way to prevent this result?
Fortunately, the CGI can intervene to save the day. 3D images made by a professional architecture visualization studio can display the expected construction in realistic photo quality.
And that’s not the only benefit – 3D rendering has many more useful options up its sleeve! It can provide architects with powerful tools that turn a common tone into an immersive and exciting experience for stakeholders.
In this way, CGI can dramatically increase the chances of signing an agreement with an architecture expert.
So, what are these amazing tools? Join us to find out how these Studios can help architects turn a project into a breathtaking experience for investors!
1. 3D animation
We live in a world where things keep moving and changing. That is why the most impressive presentations reflect this dynamic nature of reality, providing viewers with real experience.
Schematic sketches and drawings are not even close, and even photo-realistic 3D renderings are not always the right tool for the job.
This is where architectural 3D animation comes in handy. Static sketches, drawings, and static images are not dynamic, but seeing a realistic quality house in a CG video is a different game.
A 3D animation can show the future property in a photo-real mini-film with an exciting setting, specifically chosen soundtrack, and exciting visual effects.
Viewers will be able to see the house from many perspectives, examine its interior and exterior, perhaps even see the building at different stations and times of the day.
That way, they won’t have to rely on their imagination. Everything will be fine on the screen, in beautiful 3D animation. With this presentation, the audience will be delighted enough to make a favorable decision about a project.
2. 360 ° Virtual Tour
A 360 degree Virtual Tour is one of the best presentation tools you can get. This is an interactive tour of the prospective property, where viewers can choose where to go and what to see.
All a person needs is to click on the mouse or the touchscreen to change the view and enlarge the objects.
Requesting a Virtual Tour from a CGI studio is a wise choice, as it allows the client to better understand a project, compared to viewing 2D drawings, sketches, and even 3D images.
Also, this interactive experience ensures the attention of viewers throughout the presentation. Therefore, with this type of visualization of the architectural project, an architect can be sure that the public will not lose a single point of sale of the property.
3. Augmented Reality (AR)
Augmented reality (AR) technology allows you to design a realistic 3D scale or life-size building model in an existing environment.
All a person needs to do is scan, with a smartphone or tablet, the architecture specialist’s drawings. The application will generate a 3D model and place it in a physical environment.
After that, viewers will be able to examine the house’s digital model from all angles, zoom in and out, and even look closely at the interior and exterior.
AR is a handy tool that helps impress a potential investor and keep him ecstatic during the presentation. Also, it allows them to explore the project in detail and understand its benefits, influencing them to sign the agreement with the author of the design.
4. Virtual Reality (VR)
The presentation of the VR-based architecture project is a show in itself. It requires a potential investor to use a special VR (or RV) Glasses to immerse themselves in the digital dimension.
The viewer can explore a future building, stroll inside, and even interact with some design elements or change them in real-time. With this exceptional tone, an architecture professional is almost guaranteed to guarantee business success.
A 3D visualization studio can assist in preparing this type of presentation. Based on the professional’s drawings and sketches, artists specializing in 3D can create 3D models of the future structure integrated into the virtual reality environment.
5. Render CGI for Deployment
When an architecture specialist is proposing a potential investment, the project exists only in documents. Thus, the public needs to trust their imagination, trying to visualize how it will look in context.
But if architects choose a 3D Visualization Studio services, they will be able to show future buildings inserted in the existing urban context! How is this possible without a time machine? We will see.
First, an architectural expert needs to get drone photos or footage of the area when construction is planned. It is then necessary to send it to a 3D Visualization Studio and the drawings of the future house.
3D artists will create a realistic property model and overlay it with still images or recorded videos. In 3D graphics, these techniques are known as ‘photo-matching’ for images or ‘match moving’ for filming.
With these methods’ help, an architect can obtain attractive 3D visuals that show how perfectly the future building fits into the environment. This will strengthen investors’ intention to approve the design presented.
In general, a 3D Visualization Studio is a great partner for an architect or architectural firm. In some cases, the architecture firm itself incorporates specialized 3D visualization services.
Either way, 3D visualization helps the architect to prepare the best presentation possible. All of these tools are essential to ensure that an end customer or potential investor is genuinely impressed and approves the project, or, used as advertising, guarantees the sale of real estate in real estate developments.