Eating and living is the main need of human beings. Therefore, Interior Design, an industry based on the firm demand for optimal living conditions, is prosperous and profitable. Consequently, whenever cutting edge technology arises, there are always people wondering whether it can be introduced into the industry to generate profit.
From a distance, to bridge the gap between vision and reality, 3D Architectural Visualization, VR, AR and 3D Printing, as borders, are gradually adopted in interior design. Arguably, they will face the future wave of the industry.
- 3D Architectural Visualization – Visualizing the designer’s ideas
3D Architectural Visualization is the art of creating two-dimensional and three-dimensional images showing a proposed architectural project’s attributes. This creation occurs through a process called rendering. This technology benefits interior design in three ways:
In the first place, the application of technology shows the beauty of the interior design details. The details decide the whole, which makes a room unique and the decor exceptional. They enrich the visual experience and communicate the ingenuity of interior design. On the other hand, it takes a long time to complete it in different ways, such as sketches and projects.
In the second place, 3D architectural visualization can help us create a portfolio of projects in the market campaign, bringing more potential customers. We can put them on your website or other social media networks. This can help establish the right image and reduce the hesitation of potential customers.
In third place , the application of VR and AR in Interior Design is also based on 3D Architectural Visualization. The basic material for creating VR and AR scenes comes from 3D modeling or rendering, which are 3D Architectural Visualization stages.
2. VR (Virtual Reality) – Simulating a tour of the environment
RV architecture services also play an essential role in interior design. VR is defined as “a simulated virtual exploration experience that can be similar or completely different from the real world.”
In the beginning, VR was applied to the gaming industry to immerse players in the gaming world. However, its potential is much more than that. For example, it has become widely used in the Interior Design industry.
VR’s application makes people feel part of the project where all furniture is viewed in real-time. In this way, it is easier for the client to visualize the final result and choose the style he most wants. Therefore, it is possible to pinpoint customer needs precisely.
3. AR (Augmented Reality) – Interacting with the environment.
A hi-iPad tablet running the RA app is capable of doing the magic. This saves many resources, including time and money.
AR allows customers to get instant changes when they walk around the room to provide customers with timely feedback and meet customer demand.
Also, due to the great interactivity, the experience of choosing the right interior design ranges from boring activities to pleasant pleasure.
In general, AR is also considered the leading technology to lead interior design due to the mentioned advantages.
4. 3D printing – making everything touchable
3D printing is the technology used to be expensive and difficult to operate. However, nowadays, it is accessible to most people. Operating a 3D printing machine is no longer a difficult task, involving a robust and massive machine and complicated instructions.
Through 3D printing techniques, almost anything can be done. It is no exaggeration to say that this could lead to the next industrial revolution.
When 3D printing technology is applied to the interior design industry, its effectiveness and convenience will be put into action. By showing the housing prototype built with cheap 3D printing materials, the elusive design style becomes so palpable.
Also, 3D printing reduces the time spent on an idea, prototype, and production. It can achieve the same effect as 3D rendering or even greater.
The above technologies act as a stimulus for the development of the Interior Design industry. By turning the fantasy imagined by customers into reality for the first time, interior design becomes easy to understand and describe.
4 affordable ways to get out of routine in Interior Design
It happens to the best of us. Sometimes, despite our best intentions in creating a visually interesting room, we get stuck in an interior design routine. When that happens, there is no choice but to shake things up and do everything possible to create a new look.
Fortunately, this process does not necessarily have to be very expensive. We brought you four inexpensive ways to breathe new life into your interior. Read below to see how you can make this happen.
# Rearrange your spaces
It may seem simple, but sometimes all you have to do to create a new look is rearranging your existing furniture and accessories. To start with, take one quarter at a time, so you don’t get overwhelmed, but consider anything in this fair game for a change.
Rework the furniture layout. Place your accessories in different locations. Change the artwork on the walls.
The key to making this work is to keep an open mind. At times, a new layout can seem so strange and out of place that it can be tempting to restore the layout to the way it was before immediately.
We advise you to wait at least a few days before giving in to this desire. It may take a few days to get used to your new setup, but you will probably find that you are happy to have waited.
# Editing practice
In interior design, sometimes less is more. We have already talked about why all rooms need to include some negative space, and now is the perfect time to correct this resolution. Think about giving the room a new look by editing some unnecessary things, especially if you are the type of person who likes to rely on many odds and ends.
To do this, go around the room and pick up items that you think can be considered rubbish, one at a time. Then ask yourself: what purpose does this serve in the place? If you don’t have an easy answer for the item, it may be time to donate the piece or throw it away if it is in poor condition. In the end, you should have a cleaner and simplified version of the space.
# Stylize your surfaces
Styling your surfaces is a great way to refresh the look of a room. After all, it’s a trick that interior designers use to make a design look purposeful.
If empty tables and shelves are hanging in your home, you can use them to take your interior to the next level. Best of all, depending on what decor items and accessories you have at home, you may not need to spend money to make this happen.
This maneuver is about creating clusters. If in doubt, follow the rule of three. Groupings with odd numbers create more visual interest than groupings with even numbers.
In particular, three appear to be the ideal number for a grouping instead of one, five, or even seven, because a single item can seem very simple, while the last two are at risk of looking overly confused.
When selecting items for your grouping, you want to ensure that they are different enough to create visual interest while still having a common thread to tie them together. Take the picture above, for example. Although all accessories have different shapes, they have a unifying monochrome color scheme.
# Change your accessories
The latter can cost a little, but changing accessories is a surefire way to breathe new life into space when you’re really into an interior design routine. Best of all, while some pillows and wall art are an expense, they cost cents on the dollar compared to remaking the room from top to bottom. When you think about it, you are still economical.
The key here is to focus on bringing accessories to the space that will make an impact. Choose those that come with a bold accent color or get a dose of pattern. You also want these new accessories to be different from the old ones to create a new look.
5 Marketing Tips for an Interior Designer
Competition in the interior design business is fierce. And the statistics prove it. There are 100,000 registered interior design companies in the US alone, and they all compete for customers.
In this environment, a designer must find a way to stand out and promote his services effectively. Otherwise, even the most talented professionals can lose the competition for those who manage to sell themselves intelligently.
How to avoid this? Launching an effective marketing campaign is the answer. For this, interior design companies need to present many sophisticated visuals of their work to be shared on different channels.
And they need to get new images regularly to update promotional materials.
This, however, is not easy. So why? Designers need projects that have already been completed to take top-notch photos of their work.
But in many cases, an expert may urgently need new photos, while there are no projects ready to show.
This is because work on some projects may still be in progress, while ideas on others still exist only in their authors’ minds.
So, where to get visuals for a promotional campaign in that case? In such a situation, an interior design company should opt for an architectural visualization studio’s services.
3D rendering allows you to show the expected result of projects that, in reality, have not yet been completed.
That way, a design company can get visuals beautiful enough to use on various marketing channels. And here comes the question: how to make the most of it?
Join us to learn the five best ways to use 3D rendering in interior design for a successful promotion!
# 1 Social media marketing
Interior design experts must have a strong presence on social media to be successful.
They need attractive business profiles on the most popular SM platforms, such as Facebook and Instagram, and specialized profiles, such as Houzz and Pinterest.
They all open up great opportunities to find new customers and increase brand awareness. To achieve all these objectives, an interior design specialist must ensure that his profile is active and with many high-quality visuals of his works.
If a page is not updated regularly, followers will forget about it soon. Thus, the use of beautiful images determines the success of a brand on social media.
A 3D rendering for interior design is the right tool to succeed on Pinterest, Instagram, or other SM platforms. If there are no new photos of projects ready, a company can request quality CG renderings to show their works in progress or that exist only as ideas.
In this way, they will ensure that your profile remains active and does not lose popularity. In addition to showing new design concepts, 3D visualization can support other types of shared content.
For example, a 3D rendering for interior design can illustrate home improvement tips that an expert shares with the audience.
In that case, using a designer’s works will be much more useful than random photos from stock photos.
# 2 Email Marketing
Emails remain one of the most effective means of delivering promotional materials.
People prefer this method as a less invasive way of receiving information about products and services compared to other marketing tactics. This applies to all sectors, including interior design.
The effectiveness of emails can also be explained by the fact that people on a designer’s email list sign in. This means that they already have some interest in the services offered by the interior design company.
And, to involve them even more, the letters they receive must be captivating, fascinating, and, of course, must contain images to stop the show.
This is where 3D rendering for interior design increases the effectiveness of a company’s email marketing effort. CG images can perfectly illustrate any promotional letters, be it welcome emails, brand stories, regular newsletters, and so on.
A design company can obtain CG visuals specifically for some emails to ensure that they fit the topic.
And, as already mentioned, they can get as many photos as needed. Also, as it is possible to obtain visual aids with designs in various styles, furniture and decoration, it will be easier to customize the letters according to the recipient’s preferences.
So, with a 3D rendering for interior design, an email marketing campaign will become ultra-effective.
# 3 Company website
To ensure that a company’s website brings many quality leads, it should stand out for having useful content and ranking high on Google.
Using 3D rendering for interior design is a great way to achieve these goals. And here’s why.
The visualization of the interior design allows us to obtain new photos without necessarily having to wait to complete the projects. This means that there may be a regular upload of new, high-quality photos to the site gallery.
CG renderings can be used in a portfolio and other sections of the website, for example, on a blog.
Having new content helps the site to attract Google’s attention, increasing the ranking. It also keeps the website audience well informed about the designer’s professional activity.
They all work together to make a website useful.
# 4 Printed promotional materials
Using 3D rendering for interior design is not only useful on a website and other digital media. It can also be used effectively in offline advertising materials.
They can be brochures, business cards, leaflets, etc. 3D visualization allows companies to create top-quality printed materials with high-quality images of drawings, in any style and space. Which significantly improves a brand’s marketing success.
For example, sophisticated brochures or large, high-resolution banners with attractive designs can be used for promotion at industry exhibitions or fairs.
They would help the company stand out due to its quality and the variety of creative ideas they display.
# 5 Publications in professional establishments
Being published in industry magazines is a great way to build a high reputation, raise awareness of the interior design brand, and reach new potential customers.
Such establishments can include Adore Home, Architectural Digest, Better Homes and Gardens, Array Magazine, and many others.
When published, a designer can illustrate his knowledge with a photorealistic 3D rendering of his works.
This is a good option because, if an expert has some unique ideas that have not yet been brought to life, they can show them in realistic CG images.
Also, CGI is useful when changing the look according to the magazine’s requirements quickly.
For example, if higher resolution images are required, a design specialist can ask a 3D rendering company to provide pictures with the required quality.
3D artists will do this quickly because they already have internal 3D scenes ready to create original materials. Thus, they can render new 2D images with changed characteristics in the short term.
Also, a 3D rendering for interior design may be why the works get the editor’s attention in the first place. This can happen when an editor or journalist from one of the industry’s top magazines sees excellent looks on a website, at a fair, or elsewhere.
In this case, they can contact the author to be interviewed or be more receptive to the design company’s publication request.
A 3D rendering for interior design can be useful for a designer’s firm promotional campaign in several ways. It improves social media and email marketing and helps the company’s website rank higher on Google.
CGI can also be used to develop high-quality printed materials and help designers stand out in significant industry publications with extraordinary success.
Do you want to strengthen your promotional campaign with stunning CG images of your interior designs?